Copywriting

Alison Rooney Communications creates brochure copy that reflects the integrity of your organization and lives up to the sophistication of your design.

Jefferson School of Health Professions needed a viewbook and series of brochures for each of its programs, to distribute at college fairs and other events. ARC conceived the organization for each piece, conducted interviews with administrators, faculty, and current students, and wrote copy to showcase the highlights of each program.

• Viewbook for the School of Health Professions:

A series of five brochures devoted to each program (see below) includes a one-spread summary of all prerequisites required for each specialty, testimonials from alumni working in the field, and information about academics, admissions, and the Jefferson campus.

• Brochure for Biological Sciences Program:

• Brochure for Couple and Family Therapy Program:

• Brochure for Occupational Therapy Program:

• Brochure for Physical Therapy Program:

• Brochure for Radiologic Sciences Program:

 

NeighborhoodsNow had a draft of brochure text they weren’t happy with, and ARC made it sing within a matter of days. For more, see the related blog post.

The national, Philadelphia-based firm of Fox Rothschild needed a brochure to highlight its Labor and Employment practice. ARC drew on interviews with managing partners and other attorneys to create a “greatest hits” overview of this prestigious national practice with dozens of lawyers.

Fox Rothschild needed a range of ads, and wanted to build upon the branding they had done for their website and series of brochures devoted to each individual practice area. ARC leveraged ideas based on creating web content and brochures to write copy for a range of ads.