The prestigious Cardiac Program of Penn Presbyterian Hospital in Philadelphia wanted to take advantage of a wall in the lobby of its new building to showcase the pioneering achievements and technological advances that were unique to the hospital. Alison started from scratch by reviewing historic documents and photography at the University of Pennsylvania Archives and devised an interpretive approach based on the strengths and highlights of this archival collection. Interpretive scripting and layout followed, to play up the research, clinical, as well as educational aspects of this cutting-edge program.
Designed by Larry Williams at Backe Communications.
ALISON ROONEY Communications 