In 2017, I partnered with Andee Mazzocco of SAYGRID Design to develop a suite of materials for the Jumpstart model of community development. Created by Ken Weinstein of Philly Office Retail, Jumpstart helps local aspiring developers to create equity and keep wealth local while improving blighted properties. The program provides training, mentoring, and networking opportunities, as well as financing options that new developers might not always have. It’s already had a significant impact on the Germantown section of Philadelphia, and is now expanding to Kensington and Mt. Airy. The Barra Foundation provided support to translate Ken’s materials so that neighborhoods in other cities and towns across the U.S. could leverage this same approach. Philadelphia LISC was an essential partner in how to showcase the best of Jumpstart.
In 9 months, our team created a marketing brochure, a 60-page training workbook, a PowerPoint slide deck, a 30-page “How-to” guide for neighborhoods, and a website. I managed the project and developed all the content, in close consultation with Ken and his team. Beautiful photography was done by Steve Legato. Site development by Steven Mangione Web Services. You’re sure to read more about Jumpstart in the coming months.
This summer marked the five-year anniversary of the Philadelphia Water Department’s nationally recognized “Green City, Clean Waters” program devoted to green infrastructure for stormwater management. The program, created in service of the city’s long-term sustainability plan, was branded by students at University of the Arts with the slogan, “Soak it up, Philly!”
Early in the initiative I provided interpretive planning and developed narratives for signage at various construction sites around the city. The goal was to advise residents about the greening efforts PWD was undertaking above ground—and the green engineering below ground. I integrated research from sites throughout northeast Philadelphia to develop content approaches and partnered with Philadelphia design firm Cloud Gehshan Associates. The signs were featured alongside a rain garden demonstration at 2014’s Philadelphia Flower Show.
This was the first in a series of guides for the Collaborative, and I look forward to more collaborations with them. (If you’re interested in all the good work they do, check out pages from the 125-page anniversary publication I created with them in 2011).
How do you infuse energy and culture into an historic site that’s an island among neighborhoods in the midst of slow revitalization? Here’s how: you make it the next piece of the Schuylkill River trail. And add art. Drexel’s Lindy Institute for Urban Innovation has garnered the vision for Bartam’s Garden, and is now seeking the funding to bring it to life.
I had the pleasure of editing this intensive 28-page proposal, which spans history, urban planning, and some of the best landscape-based art installations in the world.
You might not know: John Bartam (1699–1777) was a pioneering North American naturalist and devoted Philadelphian. His home and grounds are lovely—well worth a visit the next time you’re headed down 95 past the airport or on a trek into deep Southwest Philly. (Head over in the spring and summer for some dreamy and free kayaking and canoeing on the Schuylkill.)
Last year I wrote a report about an annual gathering of some of the most prestigious names at the forefront of arts and innovation. Americans for the Arts convenes an impressive group each year at Park City’s Sundance Institute (where Robert Redford joins them) for a weekend of sessions of brainstorming and discussion.
Throughout the summit artists, entrepreneurs, and policymakers—many of the talented individuals are all three—presented TEDx-style on initiatives and outreach that are cutting new paths for public art. It was exciting to showcase these new ways to engage audiences around the country.
Highlights from the 2014 event directly addressed the issue of community:
Ben Folds and his manager talked about the viral social media campaign to save an historic RCA Victor recording studio in Nashville—at one time the home to Elvis, Dolly Parton, and the Beach Boys and among the first to record African American artists. Folds’s heartfelt outreach via his 1.5 million followers on Facebook and 840K Twitter following—while he was on tour in Europe—started a wave of support to ultimately #SaveMusicRow from demolishing and development. But it also built a community of activism and preservation in the city and beyond.
Rowan University has undergone a number of exciting changes in the past 18 months. First, it became New Jersey’s newest comprehensive public research university (joined only by Rutgers). Second, it merged with the School of Osteopathic Medicine in Stratford, NJ, to offer an even more broad-based educational program with expanded research and clinical opportunities for students.
To capture the university’s multifaceted talents and initiatives behind these changes, Rowan needed to devise a unique annual report—one that highlighted advances and successes from the previous year, but also branded the diverse research program in light of these developments. Rowan brought in ARC to devise an effective print strategy to integrate the growing South Jersey Technical Park, located on the edge of its Glassboro campus.
Alison conducted interviews with the Associate Provost for Research, who also directs the SJTP, and worked closely with the marketing staff to establish a structure for the publication, but also a voice. I conducted in-depth interviews with high-level administrators—including Dr. Kenneth Blank, who joined Rowan from Temple, in the new position of Vice President for Health Sciences—to integrate into the report the broad, innovative vision for the university in this area.
ARC took an intensely technical research document, broke it down into digestible pieces, and translated it into a format that a layperson could begin to understand.
The model does not represent the actual flow of products through the supply chain, but rather identifies economic relationships that would minimize the distance that meat must travel from farms to processors—at multiple stages—before it is distributed to wholesale and retail outlets. The report covers a test area of agriculturally significant portions of Greater Philadelphia. The goal of the document was to help TRF identify new objectives for lending and technical assistance that would have a direct impact on how a local industry sources its products.
It was fascinating to become intimately acquainted with the excellent research capacity at TRF and its potential breadth of impact.
I was fortunate to have the chance to interview Bryn Mawr alumna Rehema Trimiew about her 2010 documentary Learning to Fly (watch it online)for her College Alumnae Bulletin. She spent four months in Zambia, filming a group of inspiring, determined young girls who are orphans and encouraging them to tell their stories and make films of their own, on cameras and computers Rehema had donated. Along the way she also learned an array of valuable lessons about the realities of on-the-ground filmmaking, as well as the resilience and creativity this work requires. She has since written a book about the process of making the film, which includes material from her MFA thesis.
I wish Rehema success with her future film projects, and look forward to following her promising career.