The Pennsylvania Academy of the Fine Arts (PAFA) needed a general information brochure that straddled its dual identity as a prestigious art school and a museum housing one of the world’s finest collections of American art. ARC devised the brochure’s organization and wrote all copy. The piece was designed to compete with other rack brochures at the Visitors Center and is also mailed out to the media and other interested parties. The third panel folds in under the three call-to-action headings: “visit,” attend,” and “create.”
Designed by Julianne Domm.