In 2017, I partnered with Andee Mazzocco of SAYGRID Design to develop a suite of materials for the Jumpstart model of community development. Created by Ken Weinstein of Philly Office Retail, Jumpstart helps local aspiring developers to create equity and keep wealth local while improving blighted properties. The program provides training, mentoring, and networking opportunities, as well as financing options that new developers might not always have. It’s already had a significant impact on the Germantown section of Philadelphia, and is now expanding to Kensington and Mt. Airy. The Barra Foundation provided support to translate Ken’s materials so that neighborhoods in other cities and towns across the U.S. could leverage this same approach. Philadelphia LISC was an essential partner in how to showcase the best of Jumpstart.
In 9 months, our team created a marketing brochure, a 60-page training workbook, a PowerPoint slide deck, a 30-page “How-to” guide for neighborhoods, and a website. I managed the project and developed all the content, in close consultation with Ken and his team. Beautiful photography was done by Steve Legato. Site development by Steven Mangione Web Services. You’re sure to read more about Jumpstart in the coming months.
ALISON ROONEY Communications 