Editing and ghostwriting – ALISON ROONEY Communications

Bringing history to life with art@Bartrams

April 20, 2016May 30, 2016 a friend in PhillyLeave a comment

Art at Bartrams Report cover — The Lindy Institute’s report proposes ways to bring this historic treasure to life through art.

How do you infuse energy and culture into an historic site that’s an island among neighborhoods in the midst of slow revitalization? Here’s how: you make it the next piece of the Schuylkill River trail. And add art. Drexel’s Lindy Institute for Urban Innovation has garnered the vision for Bartam’s Garden, and is now seeking the funding to bring it to life.

I had the pleasure of editing this intensive 28-page proposal, which spans history, urban planning, and some of the best landscape-based art installations in the world.

You might not know: John Bartam (1699–1777) was a pioneering North American naturalist and devoted Philadelphian. His home and grounds are lovely—well worth a visit the next time you’re headed down 95 past the airport or on a trek into deep Southwest Philly. (Head over in the spring and summer for some dreamy and free kayaking and canoeing on the Schuylkill.)

The report was designed with sumptuous visuals by the eminently talented Andee Mazzocco at Whole-Brained Design.

The trajectory of a research university

October 15, 2014November 22, 2016 a friend in PhillyLeave a comment

Rowan University has undergone a number of exciting changes in the past 18 months. First, it became New Jersey’s newest comprehensive public research university (joined only by Rutgers). Second, it merged with the School of Osteopathic Medicine in Stratford, NJ, to offer an even more broad-based educational program with expanded research and clinical opportunities for students.

To capture the university’s multifaceted talents and initiatives behind these changes, Rowan needed to devise a unique annual report—one that highlighted advances and successes from the previous year, but also branded the diverse research program in light of these developments. Rowan brought in ARC to devise an effective print strategy to integrate the growing South Jersey Technical Park, located on the edge of its Glassboro campus.

Alison conducted interviews with the Associate Provost for Research, who also directs the SJTP, and worked closely with the marketing staff to establish a structure for the publication, but also a voice. I conducted in-depth interviews with high-level administrators—including Dr. Kenneth Blank, who joined Rowan from Temple, in the new position of Vice President for Health Sciences—to integrate into the report the broad, innovative vision for the university in this area.

Continue reading “The trajectory of a research university” →

A map for sourcing local food

October 6, 2014October 15, 2014 a friend in PhillyLeave a comment

ARC worked with The Reinvestment Fund (TRF, and the talented Andee Mazzocco) to create a report that would make some highly complex research more accessible. The piece examined a model of the local supply chain for meat products, to help trace it back beyond the retail sector and through processors, to the food producers themselves.

ARC took an intensely technical research document, broke it down into digestible pieces, and translated it into a format that a layperson could begin to understand.

The model does not represent the actual flow of products through the supply chain, but rather identifies economic relationships that would minimize the distance that meat must travel from farms to processors—at multiple stages—before it is distributed to wholesale and retail outlets. The report covers a test area of agriculturally significant portions of Greater Philadelphia. The goal of the document was to help TRF identify new objectives for lending and technical assistance that would have a direct impact on how a local industry sources its products.

It was fascinating to become intimately acquainted with the excellent research capacity at TRF and its potential breadth of impact.

Gaining Leverage

January 17, 2012April 20, 2016 a friend in PhillyLeave a comment

I spent much of 2011 helping the Community Design Collaborative to create a book in celebration of the organization’s 20th anniversary. The result is LEVERAGE: Strengthening Neighborhoods though Design, published in September and now available at the AIA Bookstore in Philly (1218 Arch St.) as well as through Distributed Art Publishers and Amazon.com.

LEVERAGE showcases 20 projects that reflect the strong work the Collaborative has done over the past two decades to help neighborhoods and organizations transform themselves in three dimensions, through planning and design services that are entirely pro bono. A series of essays offer national and local perspectives on the impact the organization has made through this good work.

The talented folks at Smyrski Creative designed the book (and check out what they’re doing at the PMA through April 22, in association with the Zoe Strauss show).

Continue reading “Gaining Leverage” →

An ounce of prevention

May 18, 2010April 20, 2016 a friend in PhillyLeave a comment

This year I had the pleasure of working with Tom Burns of Urban Ventures Group, Paul Brophy, and the talented folks at NeighborhoodsNow on a unique report. They were making the case to Philadelphia City Council that now’s the time to invest in the city’s “backbone”: its vital neighborhoods—those middle-income areas that don’t always get the attention (or the resources) they deserve. And yet they constitute the city’s tax base, and are filled with devoted residents who choose to stay, send their kids to local schools, and know the people on their block.

It turns out there’s a precedent for smart city planning that, rather than just throwing money at the blight, invests modestly in neighborhoods that are currently stable, but right on the edge of being at risk. This sures up these areas, insulates them from the possibility of deterioration and decay in future decades. Don’t we wish we’d made a small investment years ago that could have helped stabilize the neighborhoods in Philly that now most need our help?

Mayor Nutter spoke at the Girard College event when the report was presented back in March, and on the way there I was struck by that beautiful campus and all that surrounded it. What will the decisions made now, in the wake of the financial crisis, mean for how the city looks in 10, 20, 50 years? This report, which I edited, takes a good hard look. It was an honor to help get the message out.