Archive for the 'Museum' Category

The Hard Work of Being Doggedly Creative

The Pennsylvania Academy of the Fine Arts (PAFA) has been a client for several years, and whenever I’m there I swoon over the collection but also find myself envying the arts students who are talented and passionate enough to attend this prestigious art school.

I just finished work on a brochure about one of PAFA’s most unique programs: the Post Baccalaureate, which provides an intensive year with four dedicated faculty members. The testimonials speak to what it means to come to a place like PAFA to devote one’s self to the hard work of being doggedly creative. And also how transformative even one year can be. I, for one, was inspired.

Eagles Mere Museum

IMG_2018A few years ago I worked on an exhibition project for a small town near Williamsport, PA, called Eagles Mere. It was settled by a glassmaker in the late 18th century, and became a famous resort destination during the Victorian era. Today it’s as unspoiled as ever, with the beautiful “cottages” (many of them 8+ bedrooms) surrounding the perfectly preserved lake. I went back to take a look at the museum now that it’s open, and was pleased to run into the husband-and-wife team of historians who advised me on the project (Barbara and Bush James, longtime Eagles Mere summer residents and authors of Mere Reflections: A Unique Journey through Historic Eagles Mere, 1988). I was thrilled to learn that the exhibition we created had over 11,000 visitors in 2008—up from 400 per year in its previous location—a former chapel.

The location is much better, for sure, at the center of the small village, alongside new retail space. But the exhibition itself is also far superior—it tells the story of this place and shows off the highlights of the extensive collection. Whereas before there were dozens of objects filling cases from floor to ceiling, with very few labels and almost no interpretation, we strived to organize and prioritize the images and objects in order to tell a compelling story. Without the funds for expensive computer interactives, the exhibition relies on historic photography, objects, and traditional text panels to educate and engage its visitors. It goes to show it’s not a big budget that makes for a satisfying museum experience. You can learn a lot, even just from reading the headlines and a few captions. Well worth a visit.IMG_2027

Here’s what Therese Boyd, writer for the Harrisburg Patriot-News, had to say:

The [Eagles Mere] museum does justice [to the town’s] rich history . . . natural areas and historic architecture. . . . This is one of the best small museums I’ve ever seen. In materials and presentation, in choice of artifacts and interactive displays, the entire museum experience is outstanding.”

Ms. Boyd is also author of a book from titled The Best Places You’ve Never Seen, Pennsylvania’s Small Museums. See also http://theresestravels.typepad.com/thereses_travels/

Exhibit designed by UJMN Architects + Designers.

William Faulkner in three dimensions

Faulkner photoA single expression says volumes. This is one of my favorite photographs. It’s William Faulkner in 1962, with Eudora Welty in the background, when she presented him with the Gold Medal for Fiction at the National Institute of Arts and Letters, in New York (Gift of Dr. Ellen J. Steckert to The University of Mississippi).

I came across this photograph and dozens like it when I was doing research on Faulkner for a master planning project for the University of Mississippi (Ole Miss) in Oxford. The museum wanted to find a way to honor one of its most distinguished alumni and longtime Oxford resident, and we devised a thematic approach to make his life, his writings, and his genius accessible to museumgoers. (The museum also oversees Rowan Oak, the historic site that was Faulkner’s home for many decades, which happens to be a short walk through the woods from the museum. Read more about this amazing site in this New York Times article, or more about my involvement with the related landscape planning project.)

Interpreting an historic site like Rowan Oak is especially fun when you have material to work with like what Faulker gave us. He outlined one of his books on the wall of his office. Literally wrote right on the plaster. What literary snob could resist, and how many world-class authors have their process writ large, using the walls of their own home as a blank page? Sounds like fodder for a great exhibition to me.

Faulkner also had an idea for the publishing of The Sound and the Fury that never came to pass—he wanted to print the different sections of the book that were narrated by different characters in different colors of ink. I imagined creating this version of the book now, for visitors to turn the pages electronically. And I imagine all that Faulkner might have imagined given the visual tools we have at our fingertips today. He wrote for motion pictures, and was very careful to present a certain image whenever he was photographed. He was a man with a gift for pictures as well as words.

One of the most exciting aspects of the process was the chance to meet Mr. Faulkner’s daughter, who was (understandably) extremely protective of her father’s legacy, but was also generous enough to share tales and glimpses into the side of the man that no one else knew. He created little illustrations for her commemorating her first day of school, and the design team fell in love with the idea of showing museum visitors a view of the world through his eyes—one that was so different from what he created in his novels.

The fund-raising process for this project continues, but in the mean time I continue to think about how best to translate what makes a subject interesting and exciting in two dimensions accessible to an audience in three. And when I might next get back to Oxford for some Southern hospitality, barbecue, and sweet tea.

Read a narrative walkthrough of the proposed Faulkner exhibition, including a detailed content outline and additional images. Master plan created in collaboration with UJMN Architects + Designers.

Phila. Zoo 150th anniversary exhibition

A couple of the 10 panels I wrote for an exhibit commemorating the Philadelphia Zoo’s 150th anniversary. The first, about endangered birds the Zoo has helped to  save, is intended for a general Zoo audience.6_protecting_FINAL-030409B

This second panel is intended for a college-educated audience visiting the Zoo’s historic house, The Solitude, to learn about its history and architecture.Solitude_panel_FINAL-030409

Designed by the talented Amy Rees at MERJE.

PAFA general information brochure

The Pennsylvania Academy of the Fine Arts (PAFA) needed a general information brochure that straddled its dual identity as a prestigious art school and a museum housing one of the world’s finest collections of American art. ARC devised the brochure’s organization and wrote all copy. The piece was designed to compete with other rack brochures at the Visitors Center and is also mailed out to the media and other interested parties. The third panel folds in under the three call-to-action headings: “visit,” attend,” and “create.”

PAFA bro cover 2

Designed by Julianne Domm.



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